What is the problem?

This piece is called “Adolf the Superman” swallows gold and talks tin. It was created in 1935 by John Heartfield. The problem was creating a poster that would identify what the corrupt government of that area and time were doing to its citizens.

Who is the client?

John Heartsfield was a Dadaists also one of the founding fathers and he held vigorous revolutionary political beliefs and oriented many of the Dadaists artistic activities toward visual communication to raise public consciousness and promote social change. So, the clients would actually be the citizens, and they as a whole would have to make this change happen.

Who was the project designed for?

John most likely created this poster on his own without being hired because he wanted to. The project was designed for Weimar Republic and the growing Nazi party; they were John’s main target because they were an appalling organization and government.

Who is the intended audience?

The intended audience is the Weimar Republic, Nazis, the citizens and anyone else who wanted to know how the Weimar Republic and Nazi’s were operating.”

What is the core message?

This piece was used as an anti-Hitler poster in the 1932 election. It refers to the financial backing Hitler received from wealthy industrialists who feared Germany would vote for a Communist government. Heartfield's piece emphasizes that Hitler is untrustworthy and that what he speaks is not real. Also, it refers to the financial backing Hitler received from wealthy industrialists who feared Germany would vote for a Communist government.

What is the graphic strategy?

Heartfield's piece emphasizes that duality: while haranguing the crowd, which is shocked by his ravings, Hitler, whose beliefs is symbolized by the swastika plastered over his heart, is swallowing the coins of the powerful. Heartsfield display of Hitler was graphic because it showed his normal body as him speaking but showed an x-ray vision of his insides while delivering the message swallows gold and talks tin verbally and visually. This was a great piece and the strategy of displaying who Hitler was and what he was involved with was accomplished in this piece.