Saturday, June 25, 2011

Creative Brief 3

What is the problem?

This piece is a theater poster called Sudafrikanisches Roulette (South African Roulette). Gunter Rambow designed the poster in 1988. The problem was creating a poster that would signify the suffering and revolution of the people that was occurring in South Africa.

Who is is the client?

Gunter Rambow most likely created this poster on his own terms for creativity and to deliver a message to the world about events in S. Africa.

Who was the project designed for?

The project seems to be designed for Germany, S. Africa, and anyone willing to take the time to view it and embrace the emotional content that he was displaying with this piece.

Who is the intended audience?

The intended audience would be Germany as its written in German. However because of the design anyone could be the audience. The design sends out a comprehensive and emotional message. The viewer should be able to understand the message even without knowing that the words read South African roulette in German.

What is the core message?

This design was used to express the hardships and revolution that the people of Africa were facing daily. I showed pain, occurring in a country.

What is the graphic strategy?

Rambow’s poster showed a bandage covering a bloody hand, which left a bloodstain of Africa. This strategy was thought out well and very effective. It delivered the message of pain and help at the same time. The strategy of showing a bloody mark on one’s hand makes me think of pain and when he turned that blood into a silhouette of Africa it all came together.  I feel that others will feel the same way after having observed his art piece. Rambow was a brilliant designer where his pieces communicated his messages in a very unique and emotional way.

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