Friday, May 27, 2011
Week 4blog
Tuesday, May 24, 2011
Industrial revolution
Monday, May 23, 2011
Wednesday, May 18, 2011
Possible Logo Ideas
Tuesday, May 17, 2011
Week 2blog
John baskerville created a new type. The new type treatment had larger serifs, they were wider and heavier with contrast. The placement between thick and lines differed from previous typefaces. It had sturdy textures that are comfortable and friendly. It was uneven and rhythmic textures creates visual interest
Monday, May 9, 2011
Brief Typography information
Typography created in the mid 1400's, when it was created by a German inventor, is the term for printing with independent, movable, and reusable bits of metal or wood, each with a raised letterform on top. The creation of typography ranks near the invention of writing as one of the most important advances in civilization it allowed the economical and multiple production of alphabet communication, and because of this knowledge was able to be spread rapidly. People were becoming more intelligent as a result. If one wanted to purchase a book during this time they had to be patient as it took 5 months for a 200 page book for a scribe to complete it.
Creative brief
This piece is an Olympic poster created in 1964 by Yusaku Kamekura and Osamu Hayasaki. When global attention focused on Japan’s for the 1964 Olympics, the logo and posters he created for these events received international acclaim and established Japan as a center of creative design. According to the Graphic Design book, the artists work are modern and evoke the poetic traditions of Japanese art and the emblematic simplicity of his constructivist geometry and international style-inspired typography is the result of an extraordinary complexity where all parts are unified into an expressive whole.
I think the message, that the client and the designer wanted to communicate was that it was the Olympics and that Japan was a creative, strong, and competitive society. I think they were very successful with their outcome. One part of the message is literal, and can easily be understood by reading the poster, but the visual design might also say that there is equality and competiveness, in the Olympic experience. I feel this poster was created for publicity, identity, and marketing.